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Latency is Having a Huge Negative Impact on eCommerce Companies




Years ago, Amazon found that every 100ms of latency cost them 1% in sales. Google found an extra 0.5 seconds in search page generation time dropped traffic by 20%. At Microsoft, we have seen a similar impact: slowing down the average load time of Bing by 2 seconds can drop revenue per user by 4.3%.

The performance of your site has a direct impact on your bottom line. If your site is slow, users will leave without converting. In fact, 40% of users will abandon a site that takes more than 3 seconds to load. And each additional second of delay can result in a 7% drop-in conversion rate.


The cloud can help to improve latency optimization by providing a more efficient way to route traffic. By using cloud latency to route traffic, businesses can avoid the need to use physical infrastructure, which can be costly and time-consuming. In addition, the cloud can provide a more direct path between users and resources, which can help to reduce latency. Finally, the cloud can offer a variety of features and services including network latency solutions that can help to improve performance, load balancing and caching.

Overall, the cloud can help to improve latency by providing a more efficient way with services like

  • CDNs
  • Right Compute Sizing
  • Caching
  • Optimize application latency with load balancing
  • Employ a hybrid architecture
  • Extending SD-WAN to your public cloud
  • Accelerated Networking

When selecting a cloud provider, be sure to consider their reputation for reliability and performance, as well as their pricing structures. You will want to find a balance between cost and quality that meets your organization's needs. With careful planning and implementation, migrating to the cloud can provide your organization with a number of significant benefits including web application latency optimization.

If you are struggling with web application Latency, latency in cloud computing and slowness issues, it is important to partner with a reputable and experienced provider. We will help you develop a clear cloud strategy and identify which workloads are best suited for the cloud.

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